Name: The Strategy Behind Starbucks Mobile App
Uploaded: 2022-01-12T10:30:00Z
Duration: 7 min 21 s
Description: Starbucks trails only McDonald’s as the largest restaurant chain by market capitalization. WSJ’s Heather Haddon explains why mobile technology has become a business priority for Starbucks and garnered it a loyal customer base. Photo: Stanislav Kogiku/Zuma Press

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What's Next for Qualcomm?

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Is Electric Vehicle Demand Cooling Off? 

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Bitcoin as 'Digital Gold' 

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The $600,000 Case for Bitcoin

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Bond Funds or Individual Bonds?

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Chipotle's CEO on How He Plans to Double the Business. Again.

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Ford CEO On the Outlook for EVs and Robo Cars

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Inflation, Attractive Bonds, and Value Abroad

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Not Your Father's Utility

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Ready for a Revamp?

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Don’t Trim Your Inflation Hedges

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Starbucks trails only McDonald’s as the largest restaurant chain by market capitalization. WSJ’s Heather Haddon explains why mobile technology has become a business priority for Starbucks and garnered it a loyal customer base. Photo: Stanislav Kogiku/Zuma Press

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