Name: Alix Earle on TikTok, Kendall Jenner, Harvard and the ‘Unwell Network’
Uploaded: 2025-05-22T10:30:00Z
Duration: 7 min 41 s
Description: Alix Earle—a face of brands like Carl's Jr., Pantene and Poppi—sat down for The One with WSJ. Magazine, reflecting on her TikTok page’s growth, her podcast with Alex Cooper’s network and more. Photo: Carter Ross

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Under CEO Cristiano Amon, semiconductor company Qualcomm is bringing its technology to multiple industries. This conversation was recorded on May 28, 2025.

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Two Ways to Play

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Wall Street’s Biggest Risk

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Is Electric Vehicle Demand Cooling Off? 

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Alix Earle—a face of brands like Carl's Jr., Pantene and Poppi—sat down for The One with WSJ. Magazine, reflecting on her TikTok page’s growth, her podcast with Alex Cooper’s network and more. Photo: Carter Ross Photo: Carter Ross

https://m.wsj.net/video/20250521/f0a200ac-7e5d-45df-92a3-4f1ed9bd2470/2/hls/manifest-hd-wifi.m3u8

Alix Earle—a face of brands like Carl's Jr., Pantene and Poppi—sat down for The One with WSJ. Magazine, reflecting on her TikTok page’s growth, her podcast with Alex Cooper’s network and more. Photo: Carter Ross

Alix Earle on TikTok, Kendall Jenner, Harvard and the ‘Unwell Network’

When I have a lot of off time, I'm like, "I don't know what to do with myself right now." Like if I have an off day, I just don't know how to sit in the calm. Like, I like being pressured, I like being on the go. This is where I thrive and I'm just, you know, grateful to be doing everything that I am.

Interviewer: You have about 7.5 million TikTok followers, and you're known for these Get Ready with Me videos,

Let's get ready to go see myself on a billboard in Times Square. Woke up with a little like a surprise or three on my nose. I'm just such like a truster, you know, like I meet people, and I'm like, "Oh my God, we're best friends. Like, let me tell you everything."

Interviewer: What's one surprising thing that came from making those?

I think the way that what I say can really resonate with girls and just the advice that I give or those relatable moments that I talk about, like my acne, or my mental health, or me being dropped by all the sororities, like those moments that truly impact people, that to me, it feels maybe silly or like I am oversharing online, but then, you know, I meet people in real life, and sometimes, they'll come to me, you know, with tears in their eyes just saying how something I've said and shared has helped them, and that like truly just, it makes it all worth it.

Interviewer: Is there one thing you wish you knew about Skincare when you were younger?

I just wish I knew that people out there had skin like me, I've always had very acne prone skin. I remember just, you know, comparing myself to everyone else online. And I think, I don't know if it was Kendall Jenner, maybe she did like a Proactiv campaign or something. And I remember that resonating with me so much when I was younger. So when I started dealing with super, super bad cystic acne, as much as it was the last thing I ever wanted to post about and I was so embarrassed and so scared at first, that's truly what like kickstarted my success. I always try now to just be realistic about, you know, filters or photoshopping, and I just think it goes a long way.

Interviewer: Was there one moment you realized social media could be your career?

It was going into my senior year of college during the fall. I was really big on my Amazon storefront online, and I started to make money on there, and I would call my dad just for advice, and I basically was like, "Dad, I'm not sure if I'm gonna, you know, have to get a job after school. Like I'm making a lot of money on Amazon." And he was like so confused. He didn't know what a TikTok was. He was like, "Amazon is paying you to do what?"

Interviewer: One look at your socials, it is clear you are a very busy person.

Yeah.

What is one trick you use to manage a hectic schedule?

I don't look more than like a day ahead, because if I look months out and I see my travel schedule and everything going on, I get so stressed out, my chest gets tight. So I'm like one day at a time and that is how I do that.

Interviewer: Has there been one week that's been particularly hectic?

Went from Coachella straight to Harvard, and I think a lot of people were shocked by that, but I think it is just a good testament to how I manage everything in my life, because, of course, I am young and wanna go out with my friends and have fun, but at the same time, there's still stuff that, you know, I need to be attending, or waking up for, or getting done. For me, it's all about the balance and finding the moments where you can say yes to things and really, really let loose. And then the times where you have to discipline yourself a little bit more. Like I think it was like the third night, you know, I went home early and I was like, I have to catch play. I have to go to Harvard.

Interviewer: What an iconic line, "I have to go to Harvard."

Interviewer: Is there one question a student at Harvard asked you that it's still resonating with you?

One of the students asked me if I'm scared of losing my career at any moment, because that is, I guess is big, a scary thing with social media and something that I've tried to plan for in my career is longevity. And every opportunity, everything I do is really about the longevity of my career and not just selling myself out or selling myself short.

Interviewer: One of your first big deals was your podcast "Hot Mess" with Alex Cooper's "Unwell Network". What's one thing you learned from that experience?

I am so happy that I started a podcast right after graduating college, 'cause I think I got jolted into this place where everyone's like, do you wanna act? Do you wanna sing? Like what do you wanna start? And I just wanted to take a step back and have my audience get to know me a little bit better than they already did. So I think transitioning into the long form content honestly just helped my audience get to know those personal moments of me a little bit better that I couldn't necessarily share in, you know, 60 seconds or a 3-minute video.

Interviewer: Who is one person you go to for business advice?

Definitely, my dad. So my dad is my manager, which came to be in a weird way. I just was going to him about advice, and as I started to enter this world, it was a little overwhelming at first just balancing work and opportunities at the same time as being a senior in college and about to graduate. And growing up, I saw, you know, him and his brothers have his own business, and that was always something I aspired to do one day. So it's really cool that we get to have that different dynamic now with our relationship.

Interviewer: Is there one piece of advice he's given that stuck with you?

Ooh, that's such a good question. He says a lot all the time. The one thing he has taught me is like a team win is an overall win. So not to be selfish and looking out for everyone else around you that you work with.

Interviewer: Is there one way that social media has changed your family dynamics?

Weirdly, with my family, it's made us so much closer. I mean, my parents got divorced when I was little, so we have a very big blended modern family, so being able to bring everyone together for everything, it's really oddly made us a lot closer.

Interviewer: And you and your sister seem to collaborate a lot, too?

My sister and I are, I mean, we're different in so many ways, and I think style is one of them. She's a little bit edgier and cooler than I am. I wish I could have that side to me, but I mean, we are just polar opposites in every way.

Every sister.

But we're best friends.

Interviewer: What's one thing you've discovered about style by being online?

I've got a little lost maybe over the past two years in trying please other people or figure out what is the best style, what does everyone like? And I've realized that there is no correct answer to that, and it's kind of about dressing for yourself and what you like. So I think just coming into this place now where I'm having the confidence to say yes to an outfit, even if I know maybe 90% of the people won't like it.

Interviewer: What is one of the smartest decisions you have ever made?

I think to kind of stop caring what everyone else thinks of me. When I was starting off in social media, it was really easy to try and fit into what everyone else was doing. And the second that I kind of let go of that narrative and started to experiment with like my own storytelling and my own personalities, when things really started to take off for me, even though it was a little scary.

Interviewer: Your boyfriend, NFL Player, Braxton Berrios, is also a regular guest in your content. What's one piece of love advice you tell your younger self?

Braxton and I have been really good about letting each other put ourselves first in our careers. He's not with me for everything, and I'm not with him for everything. I want him to be successful, he wants me to be successful. And I think for that, you have to have a little bit of selfishness.

Interviewer: Is there one piece of advice you have for someone who's looking to follow in your footsteps?

I think focusing on the small successes are really important, because I think we get caught up in a, "Okay, maybe this doesn't have millions of views," but, you know, if you have something and you're trying to grow on there, and something has 100 views, something has 1,000 views, like noticing how you got to the 1,000 views. It's not always overnight, it takes a minute, so you have to really believe in yourself.

Interviewer: Looking 10 years ahead, what's one thing you hope to have accomplished?

I hope to have a business that's making a difference in some way. Building and creating something of my own is like my biggest dream.

Alix Earle: TikTok Star Turned Business Titan

In this deeply personal conversation series, WSJ. Magazine’s cover stars talk about “the one” secret to their success—the one mentor they lean on in a crisis, the one habit they wish they could break, the one call that changed their lives changed forever. From actor Nicole Kidman to The Daily Show host Trevor Noah to Microsoft co-founder Bill Gates, iconic cultural figures open up to WSJ.

Alix Earle: TikTok Star Turned Business Titan

"The One" With WSJ. Magazine

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