The Unconventional Franchise Model Behind Chick-fil-A’s Success
The Unconventional Franchise Model Behind Chick-fil-A’s Success
Chick-fil-A has built its rapid growth on the popularity of its chicken sandwich. But its unconventional approach to business has helped make it the third biggest fast-food chain in the U.S. WSJ gets an inside look at the strategies driving the Atlanta-based company’s success. Photo: Richard B. Levine/Zuma Press
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The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
