Shake Shack—the Anti-Fast Food Chain—Turns to Drive-Thru as It Expands
Shake Shack—the Anti-Fast Food Chain—Turns to Drive-Thru as It Expands
Shake Shack built a $4 billion business as an alternative to fast food, with gourmet cachet and lofty prices. But as it expands, it’s embracing a proven fast-food strategy—drive thru—while trying to preserve its premium branding. Photo: Shake Shack
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The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
