Inside Pantone, the Company That Turns Color Into Money
Inside Pantone, the Company That Turns Color Into Money
Pantone, known for its color-of-the-year announcement, doesn’t actually sell paints or colors. So how does it make money? WSJ visited the company’s factory to learn how it revolutionized printing and monetized color. Illustration: Preston Jessee
7:59
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
