How Pop Mart Turned Collectible Dolls Into a $1.8 Billion Business
How Pop Mart Turned Collectible Dolls Into a $1.8 Billion Business
Chinese toy company Pop Mart’s stock exploded over 1,200% in the past year. That success is built off blind box collectibles like Labubu. Here’s how Pop Mart is harnessing the craze to create IP longevity. Photo: Lillian Suwanrumpha/Agence France-Presse/Getty Images
7:45
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
