How Juul’s Valuation Went Up in Smoke
How Juul’s Valuation Went Up in Smoke
In 2017, Juul catapulted to the top of the e-cigarette market. But the company's valuation fell just as quickly, as a series of crises led to hundreds of lawsuits alleging that the company marketed its products to teens. Photo Illustration: Jacob Reynolds/WSJ
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Rise and Fall
With technology and consumer tastes changing fast, some companies have failed to keep up. This series looks at the rise and fall of great companies, and their struggle to survive in a rapidly changing economy.
