How Super Bowl 2025’s Stadium Was Designed to Maximize Profit
How Super Bowl 2025’s Stadium Was Designed to Maximize Profit
A $560 million renovation of the New Orleans Superdome was completed ahead of Super Bowl LIX. The architect behind the plan explains how stadium design is evolving to create more revenue streams. Photo Illustration: Jaden Urbi/WSJ
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Pro Perfected
Each episode of Pro Perfected uses a quintessential expert in the specific topic area to explain how they would perfect a common problem.