Rom-Com Meets Shopping? Why Walmart Launched a Shoppable Series
Rom-Com Meets Shopping? Why Walmart Launched a Shoppable Series
Walmart’s 23-episode holiday rom-com series “Add to Heart” features more than 330 products consumers can buy while watching. We explain how this plays into the company’s larger strategy for shoppable content. Photo illustration: Ryan Trefes
4:55
News Explainers
Some days the high-speed news cycle can bring more questions than answers. WSJ’s news explainers break down the day's biggest stories into bite-size pieces to help you make sense of the news.