Juul’s Fall From $38 Billion Startup to Near-Bankruptcy: What Went Wrong
Juul’s Fall From $38 Billion Startup to Near-Bankruptcy: What Went Wrong
Juul sparked a vaping craze when it launched, making it one of the most valuable startups in 2018. Five years later, its value has gone up in smoke. WSJ explains Juul’s collapse and what’s next for the e-cigarette company. Illustration: Nayon Cho
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