In the Elevator With the CEO Shaking Up the Bra Industry
In the Elevator With the CEO Shaking Up the Bra Industry
WSJ's Joanna Stern "bumps into" Heidi Zak, the co-founder and co-CEO of bra brand ThirdLove. The two discuss proper bra care, the company’s algorithm that determines bra sizing and how ThirdLove is challenging Victoria’s Secret. Photo: Andria Chamberlin for The Wall Street Journal
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In the Elevator With
You never know who you'll bump into in an elevator. This Wall Street Journal interview series shows those short—and sometimes awkward—encounters can be enlightening. Going up!
