Why the Key to Airline Status Is Now in Your Wallet
Why the Key to Airline Status Is Now in Your Wallet
Since the creation of American Airlines’ AAdvantage, airline loyalty programs have transformed into much more than miles. American Airlines VP of Revenue Scott Chandler shares what’s in store for the future AAdvantage. Photo Illustration: April Kirby
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Case Study: American Airlines
Loyalty programs have become a staple of the airline industry. But it hasn’t always been that way. In this Case Study, we look at the launch of the first airline loyalty program—American Airlines’ AAdvantage—and how it transformed the industry.
