Reinventing the Infomercial for the Snapchat Era

Reinventing the Infomercial for the Snapchat Era
Brooklyn-based start up MikMak has an app that is part QVC, part Snapchat: It creates 30-second shopping videos for phone-obsessed millennials. MikMak founder Rachel Tipograph joins Tanya Rivero to discuss. Photo: Adrienne Grunwald for The Wall Street Journal
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