Name: A Winning Niche: College Athletes
Uploaded: 2025-05-08T15:00:00Z
Duration: 2 min 25 s
Description: Dane Burkholder, managing partner of Roseville Wealth Management, discusses the ins and outs of working with—and serving—athletes.

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Dane Burkholder, managing partner of Roseville Wealth Management, discusses the ins and outs of working with—and serving—athletes.

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A Winning Niche: College Athletes

Collegiate athletes is a focus area. It's a niche. One, how did you get into this niche? Because I feel like there's gonna be a lot of listeners out there, especially former college athletes that will raise their hand and say, this resonates with me.

Yeah.

So how did you break into that?

It started as a passion project, quite honestly. So I have some friends who are in the sports world on the broadcasting side, and I go out to Los Angeles a couple of times a year. And it started at actually a coffee shop in Los Angeles where we were sitting name, image, and likeness was really starting to come to fruition. For those who are not familiar with name, image, and likeness, it is now affording collegiate athletes the ability to get compensated. And if you look at our partners, all of our partners were former athletes. Many of us college athletes. A lot of our team members were former athletes, many of them college athletes. We have the relationship with the athletic department at Millersville and we were talking and, you know, I think the same things that make somebody successful on the field, those same attributes can be applied off the field, whether that's teamwork, discipline, execution, having a game plan, being resilient when things don't go your way. So that really started the wheels turning and we developed this concept called being a financial athlete. And it's taking those same skills and applying it to life off the field. We had an opportunity to interview with the Elite 11. The Elite 11 is the top quarterback camp in all of the country. It's been around for 25 years. If you look across the NFL Power Four college football. Most quarterbacks that we recognize the names of have all been through the Elite 11 camp. They were looking for somebody to present to the parents and to the athletes on financial wellness.

That's a fantastic opportunity.

And we went through, we went through the process, we were selected. So we've been part of the Elite 11 process for the last two years. This will be our third year. And it's so rewarding to see the parents and to see the athletes and to talk to them about, in some situations, this life-changing money that they can come across. And the thing that we are like pounding the table on is the decisions that you make today, the decisions that you make at 18, at 19, at 20, at 21 years old, will give you a significant headstart versus virtually 99.5% of the rest of the country.

A Winning Niche: College Athletes

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